Feature by Nate Mills – The music industry is worlds away from where it was before the digital era. 20 years ago, the notion of kickstarting a music career with limited resources and no record label wouldn’t have been practical for most, but nowadays it’s common practice. More and more artists are being self-sufficient or signing to small indie labels rather than the majors (Sony, Warner and Universal), with the rise of the internet and digital platforms such as iTunes, YouTube, Spotify and TikTok now making this a more feasible option, and some of the best music out there today comes from these artists. In this recurring column, we’ll be uncovering and highlighting 10 hidden gems to listen to from talented independent musicians.
Skeete – Vibes Don’t Lie
Skeete, the fast-rising artist hailing from Nottingham, UK, has captivated listeners worldwide with his fascinating blend of R&B, soul, dancehall and Afrobeats. Recognised for his ability to effortlessly transition between slow, expressive tracks and uplifting anthems, Skeete’s versatility has earned him a dedicated fanbase. With notable hits such as “Notice Me”, “Independent Girl”, “No More Love Songs” and “Weekdays (She Freaky, She Sneaky)”, which have helped the independent artist accumulate over 20 million streams, he is now poised to reach even greater heights with the release of his much-anticipated new EP, Vibes Don’t Lie. Picking up from where “Weekdays (She Freaky, She Sneaky)” left off, Vibes Don’t Lie taps into Skeete’s Caribbean heritage and takes listeners on a seamless journey filled with smooth R&B melodies, catchy dancehall rhythms and feelgood vibes perfect for the summer season.
Jesse Saturn – “Break it Dahn”
Jesse Saturn, a rising artist hailing from Wylliesburg, Virginia, has embarked on a transformative journey, breaking free from societal expectations and embracing his unique sound. Jesse is now ready to captivate the world with his distinct sound and authentic storytelling with the release of his debut single, “Break it Dahn”. The track is a culmination of Jesse’s years of exploration and self-discovery. The song was born from a moment of introspection after another seemingly failing relationship. Jesse turned to his vices during this moment of reflection and meticulously documented the experience. The result is a soulful and thought-provoking hip-hop track that showcases Jesse’s undeniable talent and offers a taste of what’s to come from this exciting emerging artist.
J The Producer – “Soul War”
J The Producer, the rising gospel/soul artist and record producer from Texas, has just unveiled his latest single, “Soul War”. The track, written and produced entirely by J The Producer, showcases his exceptional talent. Accompanying the release is a visually stunning music video directed by Trent Owens, further enhancing the song’s powerful message. J The Producer’s music is deeply rooted in the gospel message of Jesus, aiming to warn, encourage and guide individuals to repent and find salvation through God. Through his captivating melodies and thought-provoking lyrics, J The Producer seeks to utilise music to reach people’s hearts and minds.
Pavy – The Bachelor
Rapper and lyricist Pavy, hailing from Chicago’s South Side and based in LA, has just unveiled his brand-new album. Aptly titled The Bachelor, this nine-track project is an emotional journey that lays bare the artist’s soul while reflecting on love, life and personal growth. The album’s focus track, “Love It for Yourself”, sets the tone for the entire project, delivering a chilled-out vibe perfect for cruising around the city on a sunny day or embarking on a late-night journey home. With each track, Pavy paints a vivid picture of his experiences and emotions, providing listeners with an authentic and relatable perspective on the rollercoaster of life and love.
J.B.T – Burn Szn II: Higher Learning
J.B.T, the rising star from Melbourne, Australia, has unveiled his highly anticipated mixtape, Burn Szn II: Higher Learning. With a unique blend of hip-hop, R&B and pop, J.B.T’s infectious sound has captivated audiences worldwide, solidifying his position as a promising talent in the industry. Burn Szn II: Higher Learning showcases J.B.T’s growth as an artist and features 13 captivating tracks. The mixtape includes the current single “WHANTS”, which has already been making waves, along with previously released singles “The Rivers” and “If You…”. Each song on the project brings a unique sound, blending catchy hooks, hard-hitting bars and profound messages.
Synthia Looper – “Call My Name”
Synthia Looper, the captivating musician, performer and worldbuilder from Flint, Michigan, has just released her latest single, “Call My Name”. This mesmerising track showcases Synthia’s unique fusion of dark, edgy synthpop and dreamy electronica, creating a sonic landscape that transports listeners to her imaginative world. Synthia Looper’s music is a reflection of her diverse influences, drawing inspiration from sci-fi, fantasy, cosplay, feminism and social justice. With the aid of looping, voice effects and her electric guitar, Synthia weaves a tapestry of songs that delve into themes of loss, love, sexuality, mental anguish and equality. Through her music and art, she generates otherworldly sounds and interesting lyrics, sharing tales of her interdimensional travels and diverse experiences.
HJ Soul – “Get What I Want”
Known for his soulful sound and thought-provoking lyrics, HJ Soul has captivated audiences worldwide, and the R&B/soul singer-songwriter is back with his electrifying new single, “Get What I Want”. With the release of his latest track, the UK artist takes us on a nostalgic journey back to the late ‘90s and early ‘00s garage era. “Get What I Want” goes beyond being just a UK garage/dance song; it delves deep into the trials and tribulations of life, emphasising the importance of faith, courage and self-awareness in overcoming obstacles and achieving one’s aspirations. HJ Soul believes that with these attributes and the support of the people around us, anything is possible.
Ghostluvme – “GFYK Remix”
Fresh on the heels of collaborations with the likes of Lil Uzi Vert, Future, Famous Dex, Ghostface Killah and Raekwon, Ghostluvme has just unveiled new single “GFYK Remix” featuring Rich The Kid. Produced by the talented Brandon Finessin, “GFYK Remix” is taken from Ghostluvme’s newly released project, Bohunk. Originally a solo track, the remix came about after Rich The Kid left a comment on Ghostluvme’s Instagram page. Infused with a captivating beat and Ghostluvme’s distinctive flow alongside Rich The Kid’s infectious energy, “GFYK Remix” will no doubt be another hit for Ghostluvme as he continues to go from strength to strength with each new release.
Lexa Terrestrial – “X Files”
Energetic and innovative Pittsburgh hip-hop artist Lexa Terrestrial is back with a bang, dropping her latest single “X Files” – a gravity-defying track that takes listeners on a wild ride through the uncharted territories of music. “X Files” is more than just a song; it’s a testament to Lexa Terrestrial’s resilience, creativity and unwavering belief in herself and her craft. Her music aims to inspire, uplift and captivate audiences, instilling a sense of empowerment and wonder within listeners.
ION – “Xeno”
Emerging talent ION is the moniker of London-born Jon Sadiku, whose origins are in Kosovo. His music seeks to explore creative themes, uniquely blending witty lyricism and dreamy soundscapes that from the ground up are built to be sonically cohesive. The indie-trap artist returns with his exhilarating new release, “Xeno”. The track is an alternative, laid-back offering showcasing his versatility in vocals and lyrics. This tune melodically moves from satisfying toplines to rhythmic hip-hop tendencies, drawing in every indie and rap enthusiast with his trademark indie flows and distinctly sensational rhythms.
