South Florida recording artist Kendra Erika releases her new single “Avalanche”. This single release comes after the success of Kendra’s recent single “So Fly,” whose music video boasts Kendra’s highest numbers to date with over a ½ Million views on YouTube! This follows Kendra’s single “Break the Wheel” that peaked in the Top Ten on the Billboard Dance Chart which is Kendra’s fifth track do so in the last 37th months, following her recent #1 single “Self-Control!”
Before the world shut down due to the COVID-19 pandemic Kendra was able to meet with writer/producer Mark Mangold (Cher, Michael Bolton, Laura Branigan) in his Manhattan loft to collaborate on the creation of “Avalanche.” When asked about the creative process of collaborating with Mangold, Kendra said, “He came up with the chord progression, and then he pressed record on his vintage recording device, and we started singing what we heard, and the first melody I heard is what is now the first and second verse. The lyrics just began pouring out of us when it came time to put this melody into words.” But at that point “Avalanche” was just a piano and Kendra’s vocals, until they brought in the original drummer for John Mellencamp, world-renowned drummer Kenny Aronoff (John Legend, Stevie Wonder, John Mayer, Alicia Keys) to put his percussive magic on the track. Kendra describes, “It elevated it wonderfully, so the build up could really intensify that avalanche effect beautifully in the song.”
“Avalanche” co-written by Kendra Erika and Mark Mangold, is the second taste fans get of Kendra’s new album, following the success of first single “So Fly”. Stay tuned to Kendra’s socials (below) for information in the build up to Kendra’s upcoming album release on her own label Oystershell Music via a new distribution deal with industry leader Symphonic distribution. Kendra also recently signed to new management this year with the trio of Marcus Peterzell, Paul Fishkin and Scott Ross. According to Fishkin; “I am a firm believer in powerful female artists who want to make an impact on our world in addition to making great music. The first female artist I signed was Stevie Nicks, and one of my favorite Stevie songs was “Landslide”, so it made perfect sense that the first ballad from Kendra is an Avalanche!
