illuminati hotties, the project from musical mastermind and GRAMMY winning producer and engineer Sarah Tudzin, is back with her new album POWER, to be released on Hopeless Records on August 23rd. Today she is releasing another song from the album “The L” with heavy distorted guitars and the perfect amount of pop, Tudzin’s streak continues from previously critically acclaimed tracks “Didn’t” featuring Cavetown and “Can’t Be Still.”

Sarah Tudzin spoke on the track saying “The L is about knowing when to back down – it’s a lesson I’ve had the great fortune to have many chances to learn over and over again. It’s about putting your pride aside in favor of resolution. We could go separate ways, but I’ll take the “L” instead.

The vocals in the bridge are from the original demo, and capture how tiny and vulnerable I feel when I’m surrendering to love and compromise. It’s very hard when you’re independent and sure-headed and stubborn to figure out how to navigate partnership, but I’ve thrown my hands up in this song… love always comes out on top.”

Sadness, joy, and the busyness of modern existence are all bound into these 13 songs, characters and circumstances sometimes exaggerated not just for effect but to offer a modest buffer between Tudzin’s world and those inside of her words. 

Since releasing her critically acclaimed album Let Me Do One More in 2020 Sarah Tudzin hasn’t stopped. As an in-demand producer and engineer, she worked across records from boygenius, Weyes Blood, Speedy Ortiz, Cloud Nothings, and more, winning GRAMMY’s carving out a name one of the most exciting new talents on the scene.