Platinum-selling pop artist Alicia Moffet released the music video for her new single “Lullaby” via The Orchard. The new track is a sassy song that infuses electro-pop with rich and complex sounds of RnB and soul, while exuding Alicia’s disarming charm. The music video, shot at Windsor Montreal Salon Versailles in Montreal, QC, and directed by Jaycee and his team at Moonstruhk, features a party where abundance, good looks and superficiality are at the heart of all the interactions between the guests. We follow flamboyant and clichéd characters who seize the opportunity to boast about themselves, as Alicia wishes to represent in a clean or figurative way enters several uncomfortable situations she has experienced in the past by demonstrating her discomfort and nonchalance to all the superficiality that surrounds her.

The singer exploded onto the Quebec music scene after winning YTV’s The Next Star and later becoming a semi-finalist on The Voice Quebec by the age of 15. Now at age 23, she has continued to gain popularity since releasing her debut album Billie Ave in 2020. The album garnered over 17 million streams and spawned an army of social media fans.

Boasting over 400K followers on Instagram, 72K followers on Facebook, 205.7K followers on TikTok, and 222K subscribers on YouTube, Alicia also earned a Platinum record for her French song “Ciel” with FouKi, and her single “On Your Mind” with Shaun Frank was the #1 song on BPM. In addition, she recently launched her own independent music label Two AM Records.

[ratemypost]