Demi Lovato and Propeller stand with people in and fleeing Ukraine during this devastating moment in history. It’s easy to feel helpless in moments like this, but they encourage fans to respond with love in the face of such calculated and cruel aggression. “Choose Love – always,” notes Lovato. “I’m inspired by the workChoose Love and their partners are doing to support displaced people around the world, including those fleeing Ukraine.”
In support of Ukrainian people affected by the conflict, the global superstar andPropeller – the digital marketing platform working at the crossroads of culture and social good – have launched a campaign to benefit the Choose Love organization, who is providing humanitarian aid for the more than 10 million displaced Ukrainians. Demi is asking fans to make a tax-deductible contribution to support the work ofChoose Love and enter to win a chance to join them in the studio to be the first to hear their new music. Propeller will fly the winner to Los Angeles for this once-in-a-lifetime experience, put them up in a 4-star hotel, give them rideshare credit to get around, and more. Every dollar counts and donations will be matched by an anonymous donor up to $50,000.
Find more info and donate here by April 13, 2022: https://propeller.la/demi-choose-love.
With the donations received, Choose Love will support over 30 projects who are providing vital aid and services to those still in and fleeing the country, including: emergency medical care, food, shelter, clothes, legal support, support for the LGBTQIA+ community and mental health support. Please give what you can to this urgent appeal, and please also share this fundraiser as widely as you can.
Prior to this campaign, Demi and Propeller launched a 2021 campaign around Pride, benefitting Human Rights Campaign (HRC), The Trevor Project and The Alliance for Eating Disorders Awareness. They also teamed up in 2020 for a campaign that garnered over 270,000 actions on issues ranging from racial justice to immigration reform.
About PROPELLER
Propeller is a digital marketing platform that creates social impact initiatives while offering a new avenue to acquiring first party data for their partners. Focused on building a sustainable impact economy, Propeller collaborates with high profile artists, large-scale events and both non- and for-profit organizations to build movements for change through meaningful campaigns. As a public benefit corporation, Propeller operates with financial transparency, allowing its success to be based on the collective good created.
For the first time ever, this privately held startup is offering a diverse pool of investors the opportunity to support their vision via fellow public benefit corporationWefunder, helping to accelerate the company’s growth and creating the opportunity for financial return while supporting social good.
About CHOOSE LOVE
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Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving rescue boats to food and legal advice. Their work has reached over 1.8 million people and supported over 250 fast-acting community organizations across Europe, the Middle East and along the US-Mexico border. Everything they do is powered by a vision of a world that chooses love and justice every day, for everyone.
About DEMI LOVATO
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Global superstar Demi Lovato is a multi-platinum, GRAMMY-nominated singer, actor, producer, and best-selling author with one of the biggest social media followings of 108+ million. Lovato has been honored with numerous awards, including an MTV Video Music Award, five People’s Choice Awards, an ALMA Award, a Latin American Music Award, a GLAAD Vanguard Award for LGBTQ activism, and most recently a VMA nomination for “I Love Me” in the “Video for Good” category. They have received two GRAMMY Award nominations, four Billboard Music Award nominations and three Brit Award nominations.
Lovato is also a passionate global advocate for mental health, named by Global Citizen as the organization’s official ambassador in 2017. They were also honored by the Semel Institute for Neuroscience and Human Behavior at UCLA, with the Artistic Award for Courage, and is a New York Times best-selling author. Most recently, Lovato premiered their powerful four-part documentary series from YouTube Originals and director Michael D. Ratner entitled Demi Lovato: Dancing with the Devil at SXSW, where it opened the 2021 festival and went on to receive rave reviews upon its wide release.
Demi’s accompanying album, Dancing with the Devil… The Art of Starting Over, was released on April 2, 2021, where it landed at #1 on the Billboard Album Sales Chart and #2 on the Billboard Top 200 Chart. On May 19, 2021, Lovato premiered their new podcast, 4D With Demi Lovato, where they announced that they identify as non-binary and have officially changed their pronouns to they/them.
