In the video, Natalie’s hair and makeup are applied and stripped away to visualize our two selves – the one we show the world (polished and perfected), and the one those closest to us get to see (raw and unfiltered).
Natalie’s album was written while she was pregnant with her first child, which sparked a lot of introspection, reflection, and processing fears around becoming a mother. This song is about the inevitability that she will mess up, a cycle that seems nearly impossible to avoid. That’s what you see with the cycle of hair and makeup coming and going in the video. It’s about being able to take an honest look at who we really are – the good and the bad. Change can come simply from that awareness.