The music industry is worlds away from where it was before the digital era. 20 years ago, the notion of kickstarting a music career with limited resources and no record label wouldn’t have been practical for most, but nowadays it’s common practice. More and more artists are being self-sufficient or signing to small indie labels rather than the majors (Sony, Warner and Universal), with the rise of the internet and digital platforms such as iTunes, YouTube, Spotify and TikTok now making this a more feasible option, and some of the best music out there today comes from these artists. In this recurring column, we’ll be uncovering and highlighting 10 hidden gems to listen to from talented independent musicians.
Sensei Michael – “Blue Water”
Sensei Michael, the multitalented Nigerian-American artist, songwriter, producer and vocalist, has unveiled his latest musical offering with the release of his captivating single, “Blue Water”. This track is a delightful fusion of Afrobeats, R&B and dancehall, showcasing Sensei Michael’s diverse musical influences and innovative approach to music production. “Blue Water” is a standout track from Sensei Michael’s new EP, Legendary Sensei, offering listeners a smooth and irresistible blend of melodies and rhythms. Whether you’re in the mood to chill or ready to hit the dancefloor, “Blue Water” provides the perfect soundtrack for any occasion.
Kmawa and William Wallace – “On the Low”
Dynamic Boston-based artists Kmawa and William Wallace have teamed up once again to deliver their latest musical endeavour, the mesmerising single, “On the Low”. The single is lifted from their joint EP, Detaching, which arrived in December 2023. Although residing in Boston for the past decade, Kmawa and William Wallace only crossed paths in 2018, igniting a creative partnership that led to memorable tracks like “Don’t Walk Away” and “Race Over Samosas”. Bonding over shared musical influences and a love for soul samples, hip-hop and whiskey, the two artists seamlessly blend their talents in their unique sound, a fusion of ‘90s hip-hop and R&B with a modern twist.
Covo – “Plant Dad”
Rising artist Covo, known for his distinctive presence in the indietronica genre, unveils his latest single, “Plant Dad”. Hailing from a Puerto Rican-American background, Covo infuses his unique voice and innovative electronic elements into the indie music scene, captivating audiences with his introspective themes and heartfelt compositions. “Plant Dad” stands as a testament to Covo’s authenticity. His music goes beyond mere melody, becoming a vessel for emotional expression that is both personal and universally relatable. Covo’s approach to songwriting emphasises individuality and empathy, setting him apart as a compelling and down-to-earth artist in the indie music landscape.
Lovelogiq – “Tha New D’Angelo”
Lovelogiq, the emerging R&B sensation hailing from Los Angeles, has just unveiled his stunning new single, “Tha New D’Angelo”. This soul-stirring single pays homage to the legendary R&B icon, D’Angelo, while also marking Lovelogiq’s own unique footprint in the genre. Accompanying “Tha New D’Angelo” is a visually captivating music video directed by Mo’ Staxx. The video pays homage to D’Angelo’s classic “Untitled (How Does It Feel)” while adding a contemporary twist, showcasing Lovelogiq’s deep appreciation for the genre’s roots. “Tha New D’Angelo” is set to enchant audiences worldwide, offering a soulful and contemporary perspective on classic R&B.
RickyBoy – “Step Up Freestyle”
Rising hip-hop artist RickyBoy is back with a bang, dropping his latest single, “Step Up Freestyle”, straight from the heart of north London. With influences stemming from his upbringing and a deep-rooted passion for music, RickyBoy’s newest release promises to captivate audiences with its raw energy and infectious beats. The artist’s evolution is evident in his discography, from the impactful debut EP RickySzn in 2020 to subsequent singles and live performances that have collectively garnered over 200,000 views on his YouTube channel. “Step Up Freestyle” takes a fresh approach, showcasing RickyBoy’s growth and his commitment to doing things on his own terms. The track delivers a message of unity within the artist’s inner circle, emphasising the crucial role they play in his artistic journey.
Phil Rick – “We Paid”
Phil Rick, the Germany-born international sensation making waves in the music scene, has just dropped his latest single, “We Paid”. The track offers a unique perspective on the rap genre, which makes for a fascinating listen. “We Paid” is a melodic journey through the life and experiences of Phil Rick, who hails from a wealthy background. The song explores themes commonly associated with rap culture such as designer clothes, relationships and luxury, while also delving into the less conventional topic of investing. Through his lyrics, Phil Rick offers listeners a glimpse into his authentic lifestyle, providing a fresh take on the realities often portrayed in hip-hop music.
pxzlation – “MONSTER”
Embarking on a remarkable journey from gaming virtuoso to musical maestro, pxzlation, formerly known as JohnPee in the gaming community, unveils his debut single, “MONSTER”, marking a pivotal moment in his transition to the music industry. The release showcases the diverse talents of London-based pxzlation, who has captivated audiences worldwide with his gaming prowess and television appearances. “MONSTER” introduces audiences to his hyperpop sound, characterised by energetic beats, catchy flows and boppy rhythms. As he redefines the boundaries of creativity, 2024 promises to be a memorable year with much more music expected from this multifaceted artist.
Reggie Saunders – “They Don’t Know”
Los Angeles singer/songwriter Reggie Saunders is making waves with the release of his latest single, “They Don’t Know”. Known for his heartfelt performances and soulful voice, Reggie draws inspiration from legendary artists such as Stevie Wonder. “They Don’t Know” is a smooth R&B/soul track that showcases Reggie Saunders’ extraordinary talent. Fans of Silk Sonic and Marvin Gaye will find themselves drawn to the captivating melodies and touching lyrics of this new release. The song serves as a tribute to that special person who stands by your side.
Eri Ife – Centre(d)
Eri Ife, the dynamic singer, songwriter and performer raised in Ibadan, Nigeria, and now based in the UK, has just unveiled his latest musical masterpiece – the EP titled Centre(d). Born into a family of traditional drummers, Eri Ife’s musical journey has been a profound exploration of his ancestral ties, beautifully interwoven with his personal stories and dreams. Centre(d) showcases Eri Ife’s versatile talents, as he effortlessly combines melody with rhythm, creating a genre-spanning EP that will resonate with fans of artists such as Adekunle Gold, Jon Bellion, Asa and Johnny Drille. The EP is a testament to Eri Ife’s evolution as an artist and his commitment to infusing his music with light and meaning.
S1n – “I Might Crash”
Rising hip-hop artist S1n, born in a small town in India and now based in Toronto, has just dropped his latest single, “I Might Crash”. This dark and introspective track not only showcases S1n’s musical prowess but also provides a glimpse into his resilient journey from a challenging childhood to pursuing his dreams in the world of hip-hop. As S1n continues to pave his way in the global hip-hop community, “I Might Crash” stands as a testament to his unwavering dedication and unique voice in the genre.
