With their new album, New York minimalist folk quartet Florist invite listeners to question everything — to imagine a world where magic, surrealism, and the supernatural are our companions in day-to-day life. Jellywish, due April 4th on Double Double Whammy, dares to present a realm of possibility and imagination in a time that feels evermore prescriptive, limiting, and awful.
On Jellywish, Florist explores life’s big questions without offering silver linings, morals, or definitive answers. Instead, the band asks perhaps the most difficult of questions: Is it possible to break free from our ingrained thought cycles and pedestrian way of life? That, Florist posits, may be the only way to be truly happy, fulfilled, and free.
Singer, guitarist, and principal songwriter Emily Sprague says that the record is purposely complicated. “It’s a gentle delivery of something that is really chaotic, confusing, and multifaceted,” she explains. “It has this technicolor that’s inspired by our world and also fantasy elements that we can use to escape our world.” The album’s lead single “Have Heaven,” released today alongside a music video made by animator Kohana Wilson, is a perfect example of this cosmic alchemy the band conjures on Jellywish.
“We enter an observational fever dream about floating through liminal space between lifetimes, individual perceptions. There is reflection on our connectedness in joy and suffering through the wish for a peaceful place for our spirits to live and land,” Sprague explains. “‘Have Heaven’ establishes the world of the album to be not quite always lucid, but rather a perspective that is blended into the worlds of the magic and death realms swirling around us. The chorus is a chant that pleads for a better symbiosis between these worlds, and between our earthly forms trying to survive alongside each other, bound to the systems we must exist within.”
