Keeton Coffman has released the title track from his forthcoming album Hard Timesout 6/18/21. As Keeton explains: “Life does not care if you’re ready for hard times. Even the strongest souls on earth get broken, eventually. But, the human spirit – faith, hope and love – are not just coping mechanisms, they are the blood, the breath and the heartbeat of life. I figured nothing said that better than a Rock n Roll dancehall tune!
Keeton’s style of music evokes the small town Texas sound he grew up with, matched with the knuckle and grit of his true Rock and Roll soul. He cut his musical teeth in the Brazos valley, and even though he currently lives in Spring, it will always be home. Most of the characters from this record are rooted in his childhood growing up in Bryan and College Station.
Anchored in Coffman’s natural storytelling and earthy voice, Hard Times is both a reintroduction and a return for an artist who’s pushed through starts and stops, but who’s never been anything but exactly who he is. “I’ve never needed someone’s permission to write,” Coffman says. “I’ve always just thought it’s what I should do.”
Diagnosed with Bipolar II and Obsessive-compulsive disorder while still in high school, the diseases reared up and set him down. “You don’t know why Bipolar pops up when out does––it just comes out of nowhere, and boom,” Coffman says. “A few years ago, when things got very difficult, I decided, well, I’m not going to stop writing even though I’m not sure if these songs are any good – my analytical skills aren’t what they should be. When I got back to myself, I had these 10 songs.”
“I hope people find themselves in the characters,” Coffman says. “This is a record I wrote from my experiences, but these aren’t stories about me. I hope these characters share your story, your thoughts, your pain. We can share the same hope––that’s what music does for me.”
