There’s a lot to be said about any artist who pays as much attention to their audio-visual releases as they do to their studio recordings and Canadian pop-rock vocalist Apricity is certainly in the category of folks whose creativity extends to both areas. Her latest video, produced by Jesse Read, depicts a parallel Lewis Carroll-inspired “rabbit hole” fantasy land, where she plays not one but two lead roles, as well as writing and directing the video, along with Dropout Entertainment
Peak your ears and feast your eyes as Apricity takes you on a fascinating roller coaster of audio-visual discovery. Top pop quality with a rockin’ edge, she’ll have you – hook, line and sinker!
Sonically, her new single‘Allison Wonderland’ is no less powerful. With a timbre similar to Avril Lavigne, her delivery comes across as a mix of Evanescence, early Alanis, Shirley Manson and Lindsay Lohan. As for the subject matter explored, this is a classic in pop music – the pre-conceived “perfect relationship” ends up being not-so-great – however, the lyricist in this case had created an imaginative reality for herself to compensate for her knight in white shining armour’s multiple shortcomings.
Apricity, which means “basking in the warmth of the sun” in Latin, is on a winning streak, this new single arriving on the trail of two quite successful sonic breakthroughs – ‘All My Lies’ and ‘The Fear’, and you should also enjoy those videos.
“This song reflects the dream of having the perfect relationship that most want, even if it is a dream away. I was lucky again to work with Greg Critchley – an amazing songwriter – along with Thomas at Exeter Sound Studios and mixing engineer Vic Florencia,” says Apricity.
On ‘Allison Wonderland’, Apricity worked with a world-class team, including Toronto-based Juno-nominated and platinum awarded music producer Thomas McKay at Exeter Sound Studios, US-based Canadian songwriter Greg Critchley and legendary mixer / engineerVic Florencia (Olivia Rodrigo, Hilary Duff, Blue Rodeo, Steven Page, Snoop Dog, Tanya Tagaq, Esthero, Joss Stone).
Now based in Milton, Ontario (not far from Toronto), Apricity was born and spent her formative years in Scotland, where she had her first foray into the entertainment world, auditioning for Britain’s iconic Top of the Pops, appearing on kids’ TV programs like Fun Factory, not to mention pageant shows and eventually musical theatre.
The accompanying video, which was filmed at various locations in Ontario, including the Templin Garden in Fergus with its open-air romantic spaciousness and gothic stonemasonry, and the tea party scene in the Puslinch township in south-central Ontario.
“We started filming this during the end of the pandemic and finished late last year. We scouted many locations for this, but couldn’t get the right *feel* until we found The Templin Gardens in Fergus. The feeling needs to be there. It needs to suit the song and mood and what we are trying to create,” says Apricity.
“My previous videos also have the fantasy-telling story factor, so this is a continuation in that sense. I want to create a story that leads the audience into a different world. Obviously the name of the song suits the visuals we created, with a little twist of Tim Burton-esque horror blended in”.
‘Allison Wonderland’ is out today and can be downloaded from fine music platforms, including Spotify and Apple Music.
CREDITS
Written by Greg Critchley and Allison Kaplan
Produced by Thomas McKay at Exeter Sound Studios
Mixed by Vic Florencia
Mastered by Phil DeMetro at Lacquer Channel
Vocals – Apricity
Ben Healey – guitar
Thomas McKay – bass guitar
Dan Miller – keyboards
Davide DiRenzo – drums
Rique Franks – backing vocals
Cover Art – SmallDog Design
Photographer : Andrea Hunter
VIDEO CREDITS
Video written and directed by Apricity and Dropout Entertainment
Video produced by Jesse Read
Actors: Melanie Busst, Craig Laws, Charmaine Carr, Melissa Lorr, Stella Lucia, Walter Scales II, Leora Singer, Abtin Esmaeilladib
Follow, support and fan out over Apricity
Website | Facebook | Twitter | Instagram | TikTok | YouTube | Spotify | Apple Music
