Critically acclaimed artist Alaina Castillo dropped the music video for her latest release, the unapologetically antisocial party track, “tonight.” Alaina’s solo rollerskate dance party under neon lights in the video embraces her e-girl, antisocial influence as well as the tracks infectious melody, reflecting its message of the power of solitude. Click HERE to watch.
“tonight” sets the scene for what’s in store for Alaina and shows the breadth and ambition of her artistry. She wrote the track as an anti-social party anthem, re-emphasizing her own anti-social lifestyle and encouraging her listeners to embrace their solitude, especially in these uncertain times. The music video is the latest release from the multifaceted artist and marks a transitional moment from introverted singer-songwriter to pop star in the making. In under a month, the track had amassed over 1.5 million streams and is featured on 75 different playlists including Spotify’s Pop Up, Pop Right Now, Morning Motivation and more.
The genre bending artist combines her Latin roots with her love of R&B, pop and hip-hop, and has cultivated a diehard online following of over 3 million online fans and counting. In the past 6 months, she has grossed over 1.6 million followers on TikTok, in addition to 100 million cross platfrom streams to date, with almost 860K YouTube subscribers. Her first single “i don’t think i love you anymore,” released last fall, has over 4.4 million YouTube views to date, with track “no importa,” taken from her debut EP antisocial butterfly, gaining half a million views in its first week.
ABOUT ALAINA CASTILLO
Carrying a bold bilingual blend of alternative, R&B, and pop through her dusky delivery, Alaina Castillo invites the sort of intimacy reserved for 3AM texts between lifelong friends—or lovers. Named Spotify’s US RADAR artist of 2020, streamed and viewed over 100 million times, and dubbed “ready to blow the roof off” by LADYGUNN, the Houston-born singer and songwriter builds a wonderful nocturnal world of her own design.
Upon entering high school, Alaina launched her YouTube channel and quietly built a following, so far attracting over 840K subscribers through mega-popular covers of Daniel Caesar, Billie Eilish, and more. She eventually caught the attention of GRAMMY®Award-nominated producer and songwriter RØMANS [Lewis Capaldi, Demi Lovato, Alicia Keys, John Legend etc. ] and landed a record deal with his and his managers label Chosen People. With RØMANS behind the board, she unveiled her debut EP, Antisocial Butterfly, in late 2019. Only 5 months later, the songstress maintained her momentum with the voicenotesEP and its Spanish counterpart mensajes de voz. Her approach resonated with tastemakers and audiences alike. NME christened her, “Gen Z’s latest vulnerable hero.” In addition to acclaim from V Magazine, DIY Magazine, and more, Rolling Stonedescribed Voicenotesas “stunning”and placed “un niño” on its RS Latin Music Picks. Meanwhile, “Just a Boy” generated 7.5 million Spotify streams as the platform touted her as part of its RADAR program with an extensive documentary, exclusive recordings, and video content. She claimed coveted real estate on playlists such as Pop Risingand Viva Latino, grew her Tik Tok audience to 1.4m and over 2.5m across socials whilst speaking to an uncanny ability to resonate with both North American and Latin audiences at the same time.. As Alaina prepares her debut album and more, her little world just keeps getting bigger.
