Soccer Mommy – twenty-two-year-old, Sophie Allison – released her triumphant sophomore album, color theory, earlier this year. What followed was mass critical acclaim, performances opening for Bernie Sanders’ campaign rallies, numerous headline tour dates sold-out months in advance, festival slots at the likes of Glastonbury, and her late-night debut on Jimmy Kimmel Live!. Now, with touring currently at a halt for the entire music industry, Soccer Mommy has decided to get creative.
Combining her love of video games and performing, Soccer Mommy held a digital concert on the online gaming platform, Club Penguin Rewritten, a few weeks ago, with 10,000+ attendees (who all had to make their own penguin avatars to attend). So many fans logged on originally that the game’s server *literally* crashed and the event had to be rescheduled. Soccer Mommy kicked off the NPR Tiny Desk At Home Series, performed on Pitchfork’s IG Live series, and released her very own Zoom backgrounds images.
Today, Soccer Mommy will embark on another tour, of sorts – an 8-bit music video tour, hitting some of the cities she was meant to be currently passing through: TorontoMinneapolis, Chicago, Seattle and Austin. In true Soccer Mommy fashion, video director, Bella Clark, eschewed the more traditional tourist locations in each city, instead placing Sophie and Co. in an abandoned subway station in Toronto, a haunted hotel in Chicago, a bat-filled Austin bridge, and more. Watch as Soccer Mommy, ahem, ‘performs’ in Toronto with the 8-bit video for crawling in my skin – as premiered today with NOW Magazine – and check out all of the tour stops here.
color theory is out now via Loma Vista Recordings. As of last week, the album made its AAA Top 20 debut. Upon release, it was #1 NACC Top 200 for 4-weeks running, and debuted on the following Billboard charts: #1 Top New Artist Albums, #1 Alternative New Artist Albums, #4 Current Alternative Albums, #4 LP Vinyl Albums, #6 Current Rock Albums, #16 Top Current Albums and in the Billboard Top 200. color theory is available on duo-tone vinyl with exclusive poster + sticker sheet, CD, cassette, and digital download here.
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