Today Thunder Bay modern rock outfit The Honest Heart Collective breath fresh life into the indie scene with their new single ‘Suffocate’, out now via AWAL. On ‘Suffocate’, the band reconnected with JUNO-nominated producer Derek Hoffman (Arkells, The Darcys, RALPH), with whom they previously collaborated on their 2018 sophomore album Grief Rights and their acclaimed 2021 release More Harm, dubbed “a triumph” and “the howling, defiant arrival of the Honest Heart Collective’s voice and vision,” by The Walleye.
Mixed by JUNO-nominated engineer Gus Van Go (Metric, Said The Whale) and mastered by engineer Dan Weston (Haviah Mighty, The Sheepdogs), ‘Suffocate’ marks both a sense of closure from young adulthood and the start of a matured version of The Honest Heart Collective – a crossroads of promise and pain.
Of the inspiration behind the song, shares lead singer Ryan MacDonald, “I’ve toyed with the idea of giving up on my dreams a few times now. You could even say I romanticized it; how sweet life could taste without the unpredictable struggle of chasing a forever-moving finish line. Then again, could I even find happiness in abandoning what we worked so hard to obtain? Every time I think about it, I question my purpose. I’ve learned that a person without a purpose can be a dangerous thing. Desperately avoiding bitter disappointment. It’s a suffocating feeling when what you want in life conflicts with what you see when you close your eyes and say your own name.”
The Honest Heart Collective offer themselves up to you. Take what you will.
