Canadian rising country star Sacha, releases the music video for her catchy single “Standards”. Shot by Director Travis Didluck (Sons of Daughters) and produced by Ben Knechtel (The Reklaws, James Barker Band), “Standards” shows the realities of what trying to find the perfect match is really like, as we see Sacha going from date to date in attempts to find someone that passes the test.
“From Speed dates, to checklists and even a puppy test… these guys just can’t seem to meet the Standards,” said Sacha.
As a black, female Canadian country artist, Sacha has made it her mission to push towards equal representation for people of colour to be embraced in life and the music industry. After being crowned “The Next Country Music Star” at the 2016 Havelock Jamboree, her career continued to grow following the release of her single “Good Times Going” in 2018. Since then, Sacha has performed alongside incredible Canadian artists including Brett Kissel, Jess Moskaluke, Madeline Merlo, The Abrahams, and Terri Clark, and played at venues including Boots and Hearts, Havelock Jamboree, Sound of Music Festival, CMAO Stages, and the Canadian National Exhibition.
Key Notes / Highlights:
- “Standards” has already garnered over 1 million streams across major streaming platforms.
- Sacha was announced as the “CMT Next Women Of Country 2021 Class” which has alums such as Maren Morris, Cassadee Pope, Carley Pearce, Lauren Alaina, Mickey Guyton, Kacey Musgraves, Ashley McBryde, and many more.
- Standards was listed Most Added, Most Increased, and New and Active by Billboard Canada.
- “Standards” was selected by IHeartRadio, and won a competition as the “IHeart Radio Future Star”.
- “Standards” on the Top 50 Billboard Canada Country Charts for 13 straight weeks.
- “Standards” was added to rotation on the Radio Disney Country in the U.S.A.
- “Standards” was added to Music Choice on televisions across North American reaching over 65 million households.
