Kicking off summer with the release of her empowering breakup anthem “Bare Minimum,” Vancouver’s Madisyn Gifford returns with a cheeky music video for the track, premiering today. Madisyn radiates confidence saying goodbye to a toxic ex-lover in the video, reenacting the dramatic process of breakup to breakthrough.
On the new video, Madisyn shares,
“The ‘Bare Minimum’ music video is such a fun one that documents the feelings of bitterness that often come fresh after a breakup. Not only am I cutting up my fictional exes hoodies and smashing the flowers he finally got me all over the floor, but also showing feelings of resentment towards love in general while having Barbie slap Ken across the face/stomp on his head etc. The video wraps up with the sentiment of how I asked for the “Bare Minimum” when showing a canvas I painted that says “I just wanted flowers” on it. I think the music video is extremely over dramatic, very funny, and so so fun to watch. It’s probably the video I’m the most proud of and also the one that I have been the most excited to finally share!“
Quickly joining the new generation of Canadian artists getting noticed in the rising pop scene, Madisyn has already accumulated over 167K Spotify streams and over 615K Youtube views since her debut release “Without You.” Her music has started appearing on some of Spotify’s top playlists such as It’s a Bop and Indie Pop & Chill, while receiving tastemaker praise from the likes of CLOUT, Exclaim, Indie88 and CelebMix. Madisyn’s sophomore single “Voulez Vous” proved to be a smash, accumulating nearly 200K views on the official video in its first two weeks alone.
Continuing to deliver her charming brand of pop music, be sure to follow @madisyngifford on your favourite social platform for the latest updates.
